Overview
This was the first spot of three in a campaign from Rubin Postaer & Associates that was created, directed, produced and animated by Digital Domain. A 50’s-era matinee feel sets the tone for the nimble Honda Fit to show a swarm of gas-guzzling mechanical mosquitoes the error of their ways. Director David Rosenbaum and his team created a beyond-photo-real look using dramatic colors, roads with unbelievable twists and turns, oversized tankers and other cues to define the CG world, and filled it with animated characters full of personality.
